Education Consulting

Boutique is an education consultancy that specializes in editing and enhancing the admissions application essay, as well as other education services. Founded by Juli Min, Harvard and Andover alumna.

The "Why Us" Essay

Almost every college will ask you to answer the question "why us?" at some point or another - in written form on the application, or perhaps in person in an interview. 

This question is difficult because it's basically been asked of every applicant since the beginning of time. Which means that the admissions officers have heard all the typical, vague answers: beautiful campus, great location, great classes, great professors, my dad went there, my friend went there, my cousin's friend's wife went there.

The key is to be specific when you answer. That means you must think about who you are and how your needs are met by the college, and also how the college's needs are met by admitting you. You want the short answer to read like a mini personal essay. By that, I mean: you want it to reveal something new and very unique about yourself that isn't showcased elsewhere in your application. Remember, you don't want different parts of your application to be repetitive - you want to take every opportunity to show as many different sides of yourself as possible.

Here are some specific ways to be specific

  • School traditions: these can include annual traditions or festivals, social groups, or interest groups. Some examples might be prestigious music ensembles, an annual technology summit, etc. Make sure to elucidate how you would add to these traditions and groups.
  • School culture: If you are particularly academic, entrepreneurial, professional, or intellectual, and the school matches your personality, interests, and goals, explain how you are a good match. If you aren't the typical student for that school, explain how you might be able to mix things up a bit and bring something new to the school culture. 
  • Specific majors: Many universities have designed unique majors or courses of study, and take pride in that. If their custom-built curriculum is perfect for you, explain why. Again, explain what you'll also bring to the table in terms of new ideas, energy, and enthusiasm.
  • Curriculum: Does the idea of core classes appeal to you? Does a quarter system appeal to you over a semester system? In what style do you like to learn - fast vs. slow? professionally immersed vs. isolated academically? How does the school's system suit your learning style, and as always, how can you add value? 

Two Examples

For Middlebury College:

I remember vividly the time the Dissipated 8 from Middlebury College came to my school to give a performance. I fell in love with their a cappella rendition of the song Satellite. It was the first time I was exposed to Middlebury, as well as a cappella music, and the first time I'd heard contemporary songs arranged and sung so beautifully. I was hooked on the idea of a cappella, and the group gave me a great impression of the school.  

This is a personal anecdote about Middlebury that very few students can also have. If I were to write a Why Middlebury essay, I might start off with the performance of Satellite, perhaps describing how the song grows and expands, relating that to how I first was enamored with the college and then later came to learn more about it over the years. Then I could write about my love of language and Russian literature, and Middlebury's own Language schools and the wealth of opportunities they have to study language and culture. 

For Harvard: 

I could again mention my love of music, especially jazz and a cappella and how the Radcliffe Pitches are such a professional group with a long history and great opportunities to tour the world singing (disclosure - I sang for them in college, so I'm a little biased). Academically, I could write about the unique and also variable concentrations available at Harvard for studying literature, and why I want to study lit theory and languages through their Comparative Literature track. 

The "Why Us" essay is not easy. It requires you to know a lot about the college to which you are applying, and it also requires you to know a lot about yourself and your worth to an institution. Start off by looking deeply into both the college and also into yourself. Best of luck, and always reach out if you have questions.

China Lecture Tour - Recap

My lecture tour through China has concluded, and it was a great experience. I had a backstage glimpse into what it's like working with one of the largest education consulting companies in China, and I had the privilege to speak to and meet many families along the way. Everyone patiently listened to my thoughts on the subject of the value of a humanities education, and I hope that I was able to bring some new ideas and information to the table.

I don't usually post photos, but I'll make an exception this once and post a few favorites from the tour. I went through Hangzhou, Guangzhou, Shenzhen, Hong Kong, Wuhan, Beijing, and Shanghai. Nanjing was unfortunately cancelled do to other promotional activities. Not only were the lectures themselves great fun, but also traveling with a great team was a blast. 

From top left, clockwise: Shenzhen team, train ride, Guangzhou lecture, Hangzhou lecture

I had a great support team with me along the way, including a translator (whose name, aptly, was Echo!). I'm looking forward to working more with this behemoth of a company on some special critical thinking courses, currently in the works. 

Listening to my translator from one side of the room, and trying to catch some Chinese words I know

China Lecture Tour - Spring '16

This winter things have been a little slow on the blog because I've been getting married in New York and away traveling on my honeymoon. :) Huge life changes, and I'm really excited for this next stage of my personal life. 

I've returned to Shanghai now, and in addition to preparing for a Chinese wedding in early April with my new Chinese in-laws and extended family, I'm happy to announce that I'm starting some work in the education consulting sphere on this side of the Pacific. 

I've partnered with one of the largest education consulting companies in Asia to prepare a speaking tour through eight cities next month, after the wedding. I'll be going from Beijing to Guangzhou lecturing on the value of a humanities education. If you're in China mid to late April, and you're interested in hearing my talk, please send me a message and I'll give you more information. I'll also post more details as the dates approach. 

What I'm looking forward to most is the opportunity to get out on the ground, so to speak, and meet and talk with students and parents from many of China's biggest and diverse cities. It's a great chance to learn about the questions, concerns, and issues Chinese families are facing today when thinking about education both abroad and at home.

See you out there!